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Bayer CropScience Showcases Broadacre Innovation at ASTA

Of course Bayer CropScience was busy at the ASTA in Chicago in December - to tell seed companies about the soon-to-be-launched solution to the problem of soybean Sudden Death Syndrome.
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Customers visiting the Bayer SeedGrowth stand were greeted by experts keen to talk about the new product designed to control the fungus, and which is expected to hit the market in two years.


Not only was the booth itself buzzing with visitors, but away from the very shiny white counters there were meeting rooms where growers could to tap into more in-depth presentations on the years of research into a solution for SDS - and which now seems so promising.


The Bayer SeedGrowth people were working hard behind the scenes meeting other decision-makers in the seed industry. Brad May, Strategic Business Lead of Bayer SeedGrowth, told a reporter from AgWired: The Expo was the "ultimate of expos".


The simple scheduling of ASTA in December - after the US growing season - means that figures from the year are available, which Brad May said added to the significance of the expo.


It was not all business though, there was a silent auction for a bright yellow model air tractor, and on Thursday country music singer Jerrod Niemann livened up the evening reception of Bayer.