Interview Martin Gruss at ISF 2018

“Listen to your customers and understand their challenges!”

Having completed 40 years with Bayer and more than three years in Australia, this year’s ISF in Brisbane felt like a homecoming for Martin Gruss, Global Head Bayer SeedGrowth. At the event, he talked to Shawn Brook, President of Issues Ink, about his experience in the agricultural area, the ban on neonicotinoids in Europe and Bayer SeedGrowth’s recent innovation BaySTEP. They also discussed why Martin believes that Bayer will become a powerhouse and engine for innovation after the acquisition of Monsanto.