Competence areas







October 2014

Bayer’s worldwide service offering


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What does an industrial-scale American wheat producer have in common with a small Chinese farmer tending half an acre of rice? From planting to harvest, they both need a competent partner to help them get the most out of their crops, which is the main goal of seed treatment. “We have experts ready to travel anywhere in 24 hours to help our big industrial customers when they have a problem,” says Marc Andrieux, Head of SeedGrowth Technology and Services at Bayer CropScience. “But we also do lots of advising in the field with small farmers.”
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Service tailored to local needs

Of course, many companies offer seed treatment products, but do they have the capacity to offer a truly global service tailored to customer needs? Bayer does. “It's so much more than simply selling a product. Service has to be comprehensive and you need people in the region who understand local needs,” Marc Andrieux explains. For example, someone like Jose Fabio Morera Ramirez, who manages Bayer's stewardship efforts in Central America and the Caribbean. Besides offering on-site training and advice, he and his colleagues offer seed treatment via a mobile commercial batch treater (CBT) and several roller mix machines. “The advantage is that you can easily move from one place to another, enabling us to combine training with a lot of seed treatment for small growers,” Jose Fabio Morera Ramirez says. In Honduras he and his colleagues treated around of 10,000 bags of corn with the CBT machine and nearly 15,000 bags of corn with the roller mixers in 2013. Bayer carried out 157 training sessions throughout this entire region.

“Global service has to be comprehensive and you need people in the region who understand local needs.”

Marc Andrieux, Head of SeedGrowth Technology and Services, Bayer CropScience

Spotting problems in advance

Knowing the challenges a customer might face ahead of time is also a big part of Bayer's service offering, Marc points out. “We try to avoid problems in advance, which is why we offer pre-season checks and post-season help,” he says, referring to prevention efforts that range from advanced diagnostics to simple machinery cleaning tips. “We want to help improve processes and fine-tune operations.”
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Testing, training and advice

The core of Bayer's service network is composed of 15 SeedGrowth Centers located around the globe. They offer product customization, testing, training, advice, technical support and troubleshooting for on-seed applications. “Knowledgeable personnel are available worldwide to help customers with technical seed treatment questions,” says Dr. Hermann Platzen, who played an key role in establishing Bayer's first SeedGrowth Center in Monheim, Germany, before he retired. The experts at the SeedGrowth Centers know each crop has its own particular quirks and difficulties, and Bayer is prepared for them all. “Corn is a real prima donna crop. It's highly industrial with a short season,” Marc explains. “It has to go fast so they work day and night to bring that harvest in.”

“We have experts ready to travel anywhere in 24 hours to help our big industrial customers when they have a problem.”

Marc Andrieux

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Time to help Asia

Rice is also complicated in its own fashion, as it is grown in a variety of different ways across Asia. That is why Bayer is now focusing on bringing its century of seed treatment expertise to this important market through expanded service offerings. “We started with cereals and corn, and have spent the last five years working on soybeans. Now it's time to help Asia get the most out of its rice through seed treatment,” Marc says. “One person can really make a difference.”

Bayer SeedGrowth Centers

The goal behind the network of fiveteen Bayer SeedGrowth Centers located around the globe is to be as close as possible to the maximum number of seed treatment customers. The services provided at the SeedGrowth Centers range from training on correct application and advice on machinery to in-depth information about treatment processes.
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