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Outperforming competitors to preserve the business for future generations: that is the goal of the wholesale seed company Pasture Genetics. Their strategy? Investing in Research & Development (R&D), collaborating closely with dedicated, international partners like Bayer SeedGrowth® and thus offering the highest-quality seed to farmers.

In Brief:

  • The wholesale seed company Pasture Genetics wants to offer only the highest-quality seeds to their customers
  • To achieve this, they needed a dedicated partner that complements their own R&D efforts
  • With Bayer SeedGrowth, the company found a partner to constantly look for better and more effective seed treatment solutions
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Delivering high quality seeds to Australian farmers is the goal of Pasture Genetics.

Farmers across Australia and all over the world use seeds produced and treated by Pasture Genetics: from small family businesses to large corporate farms. They all face the same problems: their crops get attacked in their early establishment phase by pests like redlegged earth mites, Lucerne fleas, and aphids. “Farmers need treated, ready-to-use seeds with protection against insects and enriched with micronutrients,” says Rob Damin, General Manager of Pasture Genetics. “And we’re delivering that to them for success in their fields.”
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Rob and Tom Damin are preserving the family business for future generations.

Family-based success

From Research & Development, seed production, and seed treatment to wholesale and distribution, as a vertically integrated seed company Pasture Genetics takes care of all that. Founded more than 20 years ago, the South Australian family business run by the Damin family employs more than 30 people, operates 13 distribution warehouses nationally, and exports to over 30 countries. As one of the largest producers, marketers, and suppliers of seeds to Australian agriculture, Pasture Genetics focuses on seed treatment in forage legumes like medics, clovers, and lucernes, as well as on forage cereals, such as oats and barley. Last year, the company treated around 2,500 tons of pasture-based legume seed and 1,000 tons of forage cereals in its seed treatment facilities.
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The wholesale seed company provides the seed for healthy forage legumes.

The high value of integrated offerings

But why should farmers choose seeds from Pasture Genetics? Because the company continually strives to provide only the highest quality seeds. In their research efforts, they constantly search for seed treatment products that are both physically appealing and are going to perform in the field to farmers’ satisfaction. “To achieve this, we work extensively with Bayer SeedGrowth,” explains Rob’s son Tom, Research and Technical Services Manager at Pasture Genetics. He especially values the integrated offering of seed treatment products, coatings, equipment, and services. “We tested many different combinations to make sure we were doing everything to get the right end product,” Tom says.
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General Manager Rob Damin complements his companies R&D efforts with Bayer insights.

First to know

But it wasn’t only Bayer’s expertise in putting together the right mix of seed treatment products, coatings, and equipment that came in handy for Pasture Genetics. “By working closely with Bayer SeedGrowth, we gained access to new, developing active ingredients and solutions,” Tom points out. Pasture Genetics profits from the insights gained by Bayer’s global network of scientists and technical experts dedicated to working on and testing ever better seed treatment products and technologies. “Bayer SeedGrowth’s and Pasture Genetics’ partnership is ongoing and it’s driving the development and the technology that we have to surpass industry standards. We are setting new benchmarks in seed treatment,” says Rob.
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