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Date

May 2015

COUNTRY ADAPTION POLAND

IT ALL STARTS WITH THE SEED

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The year 2015 is an important year for Polish Bayer SeedGrowth unit – not only will the ISF Seed World Congress take place in Kraków, but also the plans for a Polish Bayer SeedGrowth lab are taking shape. A look at the seed-applied technologies in central eastern Europe.
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Themed “Passion for Nature,” around 1,300 representatives from more than 50countries and regions will come together at the biggest annual gathering in the seed industry in Poland this year. The ISF World Seed Congress is a highlight in Bayer SeedGrowth’s calendar every year with its meetings, forums, and business talks, providing a platform for all countries to showcase their latest achievements in the seed industry and seek cooperation opportunities. This year’s host, Poland, has seen a strong growth in sustainable agriculture in the last decade and is recognized worldwide for its high-quality food. Located in central eastern Europe, with a territory of 312.7 thousand km2, Poland is the sixth-largest country in the EU 28 with a population of 38.2 million. The country is an important European and global producer of agricultural and horticultural goods. “Polish farmers are recognizing the importance of seed-applied technologies and how this helps to have not only healthycrops, but also higher yields,” explains Dorota Muszynska, Crop Manager Bayer SeedGrowth. “We are very proud to have this important event in our country this year and can’t wait for the discussions between our customers and Bayer specialists coming from all around the world to the ISF.”

“Poland is an important European and global producer of agricultural and horticultural goods.”

Dorota Musynska


 
 
 

Long tradition in fungicide

Something on which the Polish Bayer SeedGrowth team is constantly working iseducating and explaining the possibilities and advantages not only of treated seeds but also of the four areas of competence of the Bayer SeedGrowth concept – supporting the farmers in choosing the right product for the crop or in having the right recipe for treating the seed and having healthy plants – with training and sales representatives directly on-site, for instance. “We have a long tradition of fungicides here in Poland. Since the launch of Bayer SeedGrowth, we explain to our customers what Bayer offers and point out the advantages of getting everything out of one hand: products, services, coatings, and equipment expertise,” explains Muszynska. Especially Bayer CropScience’s integrated offer of seed-applied crop protection products and high-performance film coatings is already well established in the Polish market. The micronutrient containing Bayer film coating Peridiam Ferti, for instance, comes in a commercial package with ST fungicides such as Lamardor and Scenic. This particular film coating not only improves seed treatment quality, by improving flowability and reducing dust emission of the treated seeds, but also provides various micronutrients to the young plant right from germination. “We know from our customers, that they truly value our combined ‘ST product+Coatings’ offer. They clearly see the benefits during the treatment of the seeds as well as later in the field,” confirms Muszynska.

Demonstrating the SeedGrowth products to Polish seed treaters at the SeedGrowth Center in Monheim

Close to the customers

To even further support local customers in their daily seed treatment activities, the Polish Bayer SeedGrowth team is currently establishing their own Bayer SeedGrowth laboratory in Poland. In this facility it will be possible to perform analysis of their customers’ seed treatment quality very quickly – a fact that is of great importance especially during the very busy treating season. Among others, the lab will be fully equipped with a Heubach testing device, representing the widely accepted standard for measuring the dust emission of treated seeds. The Heubach test allows for a reliable analysis of seed treatment quality and based on its results, recommendations and concrete actions to improve the customers’ treatment quality can be derived. Additionally, the Polish Bayer SeedGrowth lab will be embedded in the global Bayer SeedGrowth community to ensure a constant exchange of knowledge and experience with Bayer SeedGrowth experts from other countries. The official opening of the facility is planned for the end of 2015. “We are looking forward to helping our customers to address and answer their technical questions and concerns with the new lab,” explains the Polish Bayer SeedGrowth Crop Manager. “We also want to use this facility to demonstrate our products like Baytan® Trio or Lamardor to professional seed treaters and farmers, and discuss additional important elements of seed-applied technologies including coatings and equipment as well as stewardship aspects. Embracing the Bayer SeedGrowth philosophy, the Polish colleagues also make use of the services of the Bayer SeedGrowth Center in Monheim, Germany: “Last year, we took a large group of customers to Monheim to show and explain to them the specific characteristics of seed treatment equipment or the various coating products and their impact on seed treatment quality. This hands-on experience helps our customers to better understand the integrated strategy of Bayer SeedGrowth and the benefit for them. For Poland, it is a new, but very convincing approach to have products, coatings, services, and equipment under one umbrella,” explains the Bayer SeedGrowth Crop Manager.

BAYTAN TRIO™

  • Launch in Poland in 2014
  • Fungicide with 3 active ingredients Triadimenol, Fluoxastrobin, Fluopyram
  • Efficient against a wide spectrum of diseases
  • Mostly used for cereals
  • Widely used for winter and spring varieties

LAMARDOR™

  • Launch in Poland in 2009
  • Universal fungicide for the protection of winter and spring varieties of cereal
  • Lamardor comprises two complementary substances with a unique mode of action: Tebuconazole and Prothioconazole
  • Through its unique composition, the product protects the seed, roots, and leaves

SCENIC™

  • Launch in Poland in 2009
  • The fungicide is excellent for winter cereals
  • Comprises the active substances Fluoxastrobin and Prothioconazole
  • Long-lasting protection against wide range of diseases
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Growing market and evolving technologies

All the efforts of explaining the concepts to the customers are well appreciated by them, especially since the Polish market is constantly developing. “There is still a lot of potential in cereals,” explains Dorota. “Cereals are the major part in the market, followed by corn, potato, and sugar beet. Due to the Polish climate, farmers mainly rely on winter varieties for cereals as they give more yield.” In fact, market analysis shows that more and more of those cereals’ seeds are treated. Farmers recognize the importance of using treated seeds to fight against early-stage diseases and establish a strong foundation for high yields. “With Lamardor or Scenic, both accompanied by our film coating Peridiam Ferti, we already offer solutions that are known and have been used by our customers for years,“ resumes Muszynska. “But there are several innovations that are just waiting in line to belaunched, to show our customers that we are constantly developing new and effective ways to support them.”

Collaborative innovations

Małopolska Hodowla Roslin is one of the biggest customers for Bayer SeedGrowth in Poland. Their long-lasting relationship shows how closely Bayer CropScience works together with them to continuously improve products and launch innovative solutions.

Located in southern Poland, Małopolska Hodowla Roslin (MHR) is one of the larges breeding and seed production companies in Poland. On approximately 8,000 ac, the company runs its seed production and sells more than 35,000 t of seed every year, of which a huge percentage is exported to mainly European countries. “We have quite a long tradition in the breeding sector and focus on high-quality seeds,” says Andrzej Mroczek, Director of Plant Production at MHR. “Due to our wide range of fields all across Poland we have the possibility to test new products under various climatic and soil conditions.” At the same time, these changing conditions ask for a wide protection of the plants. This is where Bayer SeedGrowth comes into play. “To ensure optimal protection of the seeds, we have been working really closely with Bayer CropScience since 2000,” explains Mroczek. “We use various Bayer products. One of the most important and frequently used products for wheat is Baytan Universal and also Baytan Trio.” MHR could improve their seed treating processes, and to check the quality, the company already conducted several trips to the SeedGrowth Center in Monheim. “A crucial element in our work is to guarantee the high quality of the treated seeds. Therefore, we systematically conduct controls in Germany. This ensures that the seeds fit our requirements,” says Director of Plant Production. “Furthermore, our specialists are in a constant dialogue with Bayer – to learn and bring innovations forward.”

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