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PROTECTING YIELDS IN RUSSIA, UKRAINE AND THE ASIA-PACIFIC REGION

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Protecting seeds from pests, diseases, nematodes – that’s what Bayer SeedGrowth™ solutions are for, as well as for enhancing crop efficiency. They enable plants to develop to their full genetic potential by ensuring healthy crop establishment. They contribute to higher yields in this way, and that helps grow farmers’ businesses.

In Brief:

  • Poncho™ registered and broadly offered in Russia
  • Poncho™/VOTiVO™ launch in Ukraine for the 2018 sowing season
  • Providing seed companies in the Asia-Pacific region with Routine™ Start
Our Poncho product family is one of Bayer’s best-selling seed treatment lines, offering broad-spectrum plant protection. “With Poncho in Russia and Poncho/VOTiVO in Ukraine, we are now bringing these advanced solutions to our Russian and Ukrainian customers,” says Andreas Knupp, Product Manager for Central and Eastern Europe.
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A bright future for Russia and Ukraine: new products are entering the markets.

Russia: Gaining traction during 2017 campaign

At the end of 2015, Bayer SeedGrowth received registration for the import of seeds treated with Poncho™ FS600 into Russia. In 2016, we put significant effort into preparing with key stakeholders for a full commercial launch for the 2017 campaign, demonstrating the benefits of this new technology – and we are quite pleased with the performance in 2017. The objective now is to further drive adoption in 2018. Poncho is a systemic insecticide seed dressing that can be used on corn and sunflower crops and which mainly protects against wireworms. It is the most advanced product with which Bayer has entered the Russian corn and sunflower seed treatment markets.

Ukraine: One step further with Poncho/VOTiVO

“Poncho FS600 was a real success story in Ukraine. Now we want to extend it to a whole new level with Poncho/VOTiVO,” says Andreas Knupp. “With Poncho, we’ve already achieved a good position in corn seed treatment. However, we still see potential to deliver additional benefits to growers and we’re confident we can achieve this with Poncho/VOTiVO.”

On top of the insecticidal effect of Poncho, Poncho/VOTiVO also employs a biological mode of action with a bacteria strain that lives and grows with young roots, making crops more tolerant of stress factors and contributing to yield enhancement. In Ukraine, the product obtained its registration at the beginning of 2017, with the launch of Poncho/VOTiVO coming in the 2018 sowing season. In preparation for the launch, we ran a broad range of market priming activities such as trials with a number of seed companies as well as internal and external training sessions. We expect Poncho/VOTiVO to have a positive fit with grower’s needs, driving significant demand for the launch year.
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Rice seed treatments provide higher yields for rice farmers in Asia.

Asia-Pacific region: Rice on the rise

Benefits for growers and society: that’s what Bayer wants to achieve with rice seed treatment in the Asia-Pacific region. That’s why it’s providing seed companies with high-quality products like Routine Start. The aim is to help them deliver seeds with protection against rice blast disease. The farmers that use these seeds are able to produce a larger quantity of healthy rice seedlings, which give the plant a better start for higher crop yields. “Rice seed treatment with Bayer products is not the standard seed disinfection with simple fungicides, but a real protection of seeds and seedlings during at least the first 60 days after sowing,” explains Casper van Rooijen, Segment Manager for rice. The progress is obvious: Routine Start was first launched in 2016 in Malaysia and has received positive feedback from farmers regarding yield results and convenience. In Japan, we just launched a slightly different rice seed treatment product. The next country on the list is Vietnam, where launch activities will start next year. “These are very diverse production environments,” Casper van Rooijen explains. “Because of that, training activities to create awareness among rice growers and showing them the positive effects in demonstration trials are critical in establishing this new technology in rice production.”

And the positive effects are numerous. Routine Start makes the rice plant resistant to rice blast, the world’s most economically significant rice disease. In combination with special seed coatings, Bayer can give assurance that dry-treated seeds can be soaked the normal way before planting. That means that no change in the traditional cropping system is needed. As Casper van Rooijen says, “Bayer can offer everything rice growers need and has global expertise in seed-applied technology. Who else is better positioned to continue developing this segment?”
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